Online and Social Media Content Training
Friday, December 9, 2011 at 12:07PM We have been delivering some training to the B&B sector this week under the Donegal Skillnet programme. We looked at taking a strategic approach to online content, covering website content and social media platforms and profiles.
The emphasis of the event was on hands-on practical training and advice so we worked through ways to create quality content for websites and social media covering the following issues:
- Creating news stories
- Writing blogs
- The best writing styles for online content
- Using and promoting your in-house expertise
- Following trends
As part of our practical approach, we worked with the trainees to create an online content template of issues, stories and areas of content which were directly relevant to them and which would supply them with more than enough material for regular, fresh and up-to-date blogs and social media posts.
Then we put all that had been learned from the day into a one-year Online PR Plan, which would guide them through 2012 in a structured and strategic manner, focussing on their key messages and target audiences.
Really enjoyed the training event and delighted with the positive feedback we received!
Reader Comments (1)
Great event. This will truly inspire writers to be at their best in the craft of writing.
- Kevin Weiss