Paul Davis' new book - EVOLVE - raises issues of business leadership

Patricia Call (SFA), Paul Davis and Senator Feargal Quinn at the launcH of EVOLVEJust back from Dublin after the highly successful launch by Senator Feargal Quinn of Paul Davis' new Irish business book EVOLVE.  It was held at The Cliff Town House on St Stephen's Green - a perfect venue for the occasion, which was a warm, friendly celebration of Paul's achievement.

In EVOLVE, Paul outlines how we can change the way we do business by using our own vision and values as the driving force behind our business. And he has struck a chord.... Senator Quinn gave a glowing review of the book and quoted numerous examples of how many good and decent people create hugely successful enterprises by embedding their core values and beliefs in their business culture and methods.

It's a far cry from the kind of business leadership which dominated the Celtic Tiger economy - which in itself is enough to emphasise that it is time for change!  The book highlights that if you develop your business with your own values and beliefs at the core - whatever ideology, culture or religion your beliefs are based on - then this is what leads to business success.  

So what does this mean for me?  It means that yes, it is OK to believe that providing a quality service to customers with integrity, passion and commitment is more important than developing a "killer" business instinct which aims to "blow my competitors out of the water."  It means it is legitimate to use the values of truth and accuracy upon which my journalism career was built and apply them to the practice of PR.  It means its fine to run my business in a way which allows me and my colleagues flexibility around family commitments. And it means I can continue to ensure that my business makes a contribution to the local economy and community by using my skills to create a level playing field for clients and by 'doing our bit' on a voluntary basis.

So why not take a look at how you run your business? Do you feel under pressure to run things in ways which make you uncomfortable?  Do you park your personal beliefs at the office door? Could you create a happier workplace and develop a more successful business in the long run?  Check out EVOLVE by Paul Davis on http://amzn.to/xTQORe (paperback) or http://amzn.to/xdnVZN (Kindle version)